Fitbit’s been on a little bit of a acquisition spree over the past couple of years, as the corporate’s regarded to develop its industry within the stagnating wearables class. This morning, the maker introduced plans to pick out up Twine Health, a HIPAA-compliant, cloud-based health control platform.
The corporate hasn’t disclosed particular numbers for the purchase, however expects the deal to shut in the future in Q1 of this yr. The integration plan turns out lovely instantly ahead, leveraging Twine’s provider with Fitbit’s massive buyer base, in an strive to be offering up more complicated and helpful health care knowledge accrued through its line of wearables. Specifically, the dataset will focal point on high blood pressure and diabetes.
“When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness,” Fitbit CEO James Park stated in a press unencumber issued this morning, “we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change. Together, we can help healthcare providers better support patients beyond the walls of the clinical environment, which can lead to better health outcomes and ultimately, lower medical costs.”
Fitbit and Apple were specifically competitive in a push to get their wearables taken more critically as possible health care equipment. In contemporary years, health trackers and smartwatches have become a few of the maximum standard non-public tracking units round.
While the goods don’t fee as subtle clinical apparatus, they do comprise sufficient knowledge monitoring to supply doubtlessly helpful perception into a massive go segment of the inhabitants. With this acquisition, Fitbit is undoubtedly hoping that its line of units will become more indispensable for customers with power health prerequisites that require day by day monitoring.
No specifics on what is going to occur to Twine’s Cambridge, Massachusetts-based team of workers, however the corporate is set to roll into Fitbit’s Health Solutions wing, with co-founder and CEO John Moore serving as the corporate’s Medical Director.
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